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  • Jul 28, 2025

    #Marketing: The Dark Side of Social Media Advertising

    2025

    By Sofia Sokic, Communications Assistant

    Have you ever wondered about the inner workings of marketing and how it is done on social media? Our former work study student, Sofia, wanted to bring to light some of the hidden facets of social media marketing and how it can be identified. By looking into advertising laws in Canada and examples of marketing campaigns by influencers, she hopes to uncover the ethics behind advertising and how we, as consumers, can recognize it.

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