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PRP115
Introduction to Public Relations
Gain foundational knowledge of public relations along with valuable insights into different career pathways, whether independent, within an agency, or as part of an organization. You'll develop the essential skills for a successful PR career, including designing effective PR campaigns, managing projects, defining target audiences, drafting key messages and preparing and managing budgets. You鈥檒l learn how to apply these skills effectively and ethically in areas of personal interest.
The final assignment for this course is due one week after the course ends.
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Automatically applies to:
Foundations of Public Relations Microcertificate
Upcoming Offerings
- Thu, Sep 11 (self-paced all week)
- Thu, Sep 18 (self-paced all week)
- Thu, Sep 25 (self-paced all week)
- Thu, Oct 2 (self-paced all week)
- Thu, Oct 9 (self-paced all week)
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Automatically applies to:
Foundations of Public Relations Microcertificate
What you will learn
After completing this course, you鈥檒l be able to do the following:
- Describe PR career pathways and the key skills of the PR practitioner
- Define target audiences and draft key messages
- Implement the steps and concepts for developing PR campaigns
- Evaluate the effectiveness of PR campaigns based on feedback and analysis
- Apply project management strategies to PR campaigns
- Develop strategies for budget management throughout the project lifecycle
How you will learn and be evaluated
- Prepare to spend 10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments
- Participation in online discussions
Learning Materials
No textbook is required. We will provide all course materials online.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
English Language Requirements
To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the (IELTS) with the following minimums:
- Overall band score minimum 6.5
- No band below 6.0
- Writing band score minimum 8.0
Please note we can鈥檛 refund your registration fees after the course start date if you find your English language skills are not adequate.
If you have questions or concerns about your English language proficiency, we encourage you to contact your local .