Our registration system will be offline from June 23 to June 25 while we migrate to a new system. Please register for courses before June 23 or email learn@sfu.ca for assistance.
PRP290
Internal Communication and Change Management
Learn the strategies and tools to plan, deliver and evaluate impactful internal communication鈥攚hether you鈥檙e supporting day-to-day operations or navigating your organization through periods of change. You will explore audience segmentation, leadership messaging, crisis response, and effective change-communication strategies. You'll finish this course with the practical communication skills you need to engage employees, align communication with organizational goals, and use data to measure results.
The final assignment for this course is due one week after the course ends.
Note: This course was previously titled 'Change Management and Organizational Communication'.
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Automatically applies to:
Strategic Public Relations Microcertificate
Upcoming Offerings
- Thu, Jul 3 (self-paced all week)
- Thu, Jul 10 (self-paced all week)
- Thu, Jul 17 (self-paced all week)
- Thu, Jul 24 (self-paced all week)
- Thu, Jul 31 (self-paced all week)
- Thu, Nov 13 (self-paced all week)
- Thu, Nov 20 (self-paced all week)
- Thu, Nov 27 (self-paced all week)
- Thu, Dec 4 (self-paced all week)
- Thu, Dec 11 (self-paced all week)
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Automatically applies to:
Strategic Public Relations Microcertificate
What you will learn
After completing this course, you鈥檒l be able to do the following:
- Implement key components of a change communication plan
- Develop communication strategies for diverse audiences based on their needs and concerns
- Write targeted messages for various audiences, aligning them with change objectives
- Analyze the effectiveness of different communication channels and platforms
- Apply evaluation tools to measure the effectiveness of communication efforts
How you will learn and be evaluated
- Prepare to spend 10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments
- Participation in online discussions
Learning Materials
No textbook is required. We will provide all course materials online.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
English Language Requirements
To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the (IELTS) with the following minimums:
- Overall band score minimum 6.5
- No band below 6.0
- Writing band score minimum 8.0
Please note we can鈥檛 refund your registration fees after the course start date if you find your English language skills are not adequate.
If you have questions or concerns about your English language proficiency, we encourage you to contact your local .